Villanova University Athletics has unveiled an updated visual identity for the Wildcats. The refreshed branding brings enhanced consistency across all elements of the Villanova Athletics brand, reflecting the continued success of the department's student-athletes, coaches, staff and the broader University community.

"The Villanova Athletics brand is incredibly strong, and these updates build upon the rich history, tradition and success of our athletic programs," said Vice President and Director of Athletics Mark Jackson. "Our student-athletes, fans and the entire Villanova community take great pride in representing Villanova, and I look forward to seeing the updates embraced by Nova Nation. I want to thank Jake Whitten, Blake Burkey, VPCO and the entire team who spent countless hours ensuring our brand is consistent and strong, now and in the future."

Developed in partnership with leading brand development firm, VPCo., the refreshed branding includes subtle updates to the classic V icon mark, the secondary Wildcat logo, the Villanova wordmark and new script logos, typography and numerals. To ensure consistency, a digital brand standards platform was also created to guide uniform/jersey applications across all sports, traditional marketing usage, color and typography options and overall brand guidance.

The launch of the refreshed Athletics branding is the culmination of an 18-month process that involved collaboration and feedback from department staff and coaches, student-athletes and University leadership.

"The team at Villanova has been instrumental in guiding this identity refresh. With a prominent athletics program like Villanova's, our focus is to preserve the brand equity established through years of successful men's and women's programs," said Nick Irwin, Partner VPCo. "This refresh ensures that the identity is aligned across all sports, fortifying the growth and success of the brand for the future."
 
As the foundation for the Villanova brand, the classic V icon underwent a subtle update for production and consistency purposes. The inner elements of the V icon were updated to match the serifs of the Villanova wordmark.
   
The secondary Wildcat logo was modernized to better align with current brand colors and to scale efficiently in various applications.  
Updated typography and scripts were designed to create a comprehensive brand identity system.
 

A new, cohesive numerals system was created and inspired by the Villanova legacy.

Apparel and merchandise featuring the new brand is now available at Shop.Villanova.com, the official online store of Villanova Athletics. Additional products featuring the new visual brand identity will continue to be released throughout the year.

About Villanova Athletics: Villanova University has a long and storied athletics history defined by excellence both in competition and in the classroom.  The Villanova Athletics Department is a community of student-athletes, coaches and staff whose primary focus is to achieve academic excellence, while striving to produce teams and individuals committed to athletic competition and outstanding performance.  Villanova Athletics sponsors 24 varsity sports, which together include more than 550 student-athletes.  Villanova is a member of the BIG EAST Conference, CAA Football, Colonial Athletic Association (Rowing) and Metro Atlantic Athletic Conference (Water Polo).

About VPCo.
Started in 2014, VPCo. is a creative consultancy for global brands, local sports teams, fan groups, collegiate athletics, media empires and Guy Fieri.
 
Through brand building and creative strategy, VPCo. elevates the emotional value of a brand or fan experience.